Monetization

Monetization is the process of converting or establishing something into legal tender.It usually refers to the printing of banknotes by central banks, but things such as gold, silver and diamonds can also be monetized. Even intrinsically worthless items can be made into money, as long as they are difficult to make or acquire. Monetization may also refer to exchanging securities for currency, selling a possession, charging for something that used to be free or making money on a goods and services that were previously unprofitable.

In some industry sectors, monetization is a buzzword for adapting non-revenue-generating assets into those that generate revenue. Failure to monetize web sites was a problem that caused many businesses to fold during the dot-com burst. Web sites that do generate revenue are often monetized via advertisements or subscription fees.

The meaning of monetization are :

1. To convert into money.
2. To convert from securities into currency that can be used to purchase goods and services.
3. You'll often hear Internet marketers talk about "monetizing website visitors." This is another way of saying that the marketers are trying to figure out a way of making money from website visitors, such as through advertising, ecommerce.